Our story.
Our founder’s fascination for Australian birds began at a young age and the creation of Whistler allowed for this lifelong passion to be shared with the country. From this, Whistler has honed a deep understanding of and appreciation for these beautiful and intelligent creatures, celebrating their song and what that sound brings to our lives.
Birds are the ultimate expression of nature, representing freedom, beauty and wonder. Continuing our founding principles, we are committed to doing better by birds through everything we do.
We proudly partner with avian experts to develop formulations that ensure the optimal health and wellness for Australia’s varied and complex birdlife. Our complete foods are specialised for each breed’s specific needs, and our treats are optimised to support their health throughout their life stages.
Knowing that nature is wondrous and enlivens the soul, we are committed to inspiring the next generation of bird lovers to appreciate this magic every day. We are dedicated to sustainability and are investing in ecological research so that birds continue to fill our skies.
Avian intelligence.
Whistler products are carefully formulated in collaboration with avian experts to deliver the best possible bird seed and treat solutions. We understand the unique dietary needs of Australia's varied and complex birdlife. By specialising our blends for each bird breed, we ensure optimal health and wellness, providing high-quality nutrition that supports natural feeding habits and encourages biodiversity. With Whistler, you can trust that your feathered friends are receiving the best care possible.
Locally Made
Our seed is proudly grown in the fertile soils of the Darling Downs and crafted with care right here in Queensland. This local approach ensures a fresh, high-quality product that supports Australian farmers and wildlife.
Nature Informed
Our product is inspired by nature, harnessing the wisdom of the natural world to deliver sustainable, effective solutions that resonate with the environment.
Avian Experts
Whistler partners with avian experts to ensure our products align with natural avian needs and promote their well-being by understanding bird behaviour, biology, and ecology.
Investing in Research
Whistler not only nourishes your backyard visitors and feathered friends but also supports avian conservation.
Our journey.
Beginning as Lovitt's bird seed and treats in 1998, we've continually expanded our product offerings and market presence. Explore our journey through the milestones that have shaped who we are today.
Our people.
At the heart of our brand is a genuine love for animals. Our team members are passionate bird enthusiasts who live and breathe birdlife. Meet some of our staff and their cherished pets, and see how our passion translates into the quality and care we put into every product.
My love for birds started at a young age. My family currently has two beautiful parrots, Milo and Minnie, both hand-reared and often flying around the house. Milo is a big talker, and Minnie has a vibrant personality and loves kisses. They bring colour and noise that complete our home.
I have two pet budgies, Max and Roxy, whom I've had since they were quite young. They are very friendly and love to perch on our heads. Roxy is a feisty female, while Max is a subdued male who often gets bullied by Roxy. Despite this, they are good mates and enjoy each other’s company.
Fizz is my 2-year-old lorikeet. He is a real character who loves attention. If he doesn’t get it, he throws his ball around his cage or makes noise until he does. He is a great talker and has picked up a few naughty words from his owners. His infectious laugh will brighten your day. He loves honey on toast.
I’ve been keeping and breeding birds for 35 years, starting with finches and parrots. My aviaries now consist of approximately 240 birds, mostly Australian natives. They all have their own unique characteristics and are fed a range of seed mixes, pellets, and fresh and dried fruit.
Our Feathered Thoughts
About FibreCycle.
We believe that making the right choices today will have a positive impact on the future, whilst knowing that the right choice is not necessarily the easy one.
We are proud of our regional roots. Unaffected by what’s on trend, we thrive in the challenge of finding a better way. Creating simple, impactful answers to complex problems. At FibreCycle, we are The Curious Pioneers. We have always been inspired by nature’s process to regenerate, recover, repurpose and renew, allowing us all to live closer to the ones we love. For we know our pets make us better people.
We’ve been doing better since we began. Not because it’s the cool thing, but because it’s the right thing. We are enemies of fake “green products” that don’t perform. We unite against those who care more about performance than the harm they cause. So we will win with purpose. We will do what’s right, because it’s the right thing to do. We strive to do no harm. We want to always do better. For People. For Pet. For Planet.
FibreCycle locations.
The FibreCycle story began in rural South Australia before expanding nationwide with additional manufacturing locations in Victoria, Queensland, and Western Australia. Our sites manufacture a range of products including treats, food, bedding, and litter for pets.
For the choir in your courtyard.
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